Marketing and advertising strategies for your business can be a very confusing subject. Are you wondering what is the best form of marketing for your business? Have you tried different methods with little to no results? I think every business owner has dabbled with numerous things to help grow their business. I have done this myself throughout the years. Every business whether you’re a large corporation or a small business, should have a marketing and advertising strategy.
What I have personally learned is that consistency is key to successful advertising. Whether it be social media ads, radio, television, billboard…. you have to be consistent. Consistency starts with an organized marketing strategy plan that is designed specifically for your business and budget. Marketing consistently helps to build brand awareness and lets the consumer know what your business is all about. It’s important to stay consistent because there is so much competition out there.
Things are rolling along smoothly. You post on Facebook regularly for awhile and gain more page likes. Then your schedule gets hectic and you don’t have any extra time to design and schedule posts. This could be the time you may want to consider outsourcing your business marketing to a professional. If your missing out on sales and potential customers due to a page or website that rarely gets updated, you won’t reach your business goals.
Along with running a business, marketing and advertising should be at the top of the list of priorities!
Social Media Marketing
Social Media Marketing proves to be one of the most cost effective methods of marketing and advertising strategies. Approximately 2.7 billion people use Facebook alone today. Along with Instagram, Twitter, and LinkedIn, businesses have the potential to reach a much larger network beyond their demographic area.
With Facebook ads starting at just $1 per day, advertising has become much more affordable as opposed to the pre-social media days! By posting regularly, social media makes it easier to build brand awareness.
This method has worked for me to outreach customers that didn’t know my business even existed! Using Facebook ads I was able to expand my clientele list over 50% in the first 6 months! With consistent posting and boosting my posts,I got more page likes and views. Over the years, I have tried numerous methods of advertising, and Facebook Ads have been the most successful!
Video ads are on the rise for 2020! It is believed that over 80% of all internet traffic will be video. These types of ads captivate, engage, and entertain an audience in ways that images can’t. They allow consumers to have a “behind the scenes” look at your company and what you’re all about.
SEO (Search Engine Optimization), is how websites are recognized and rank with Google. The higher the rank, the more website traffic you will have visiting and interacting with your site. This aspect is where many businesses fall short. With different web building sites on the net today, anyone can build a website.
BUT, most fall short in both design and SEO! Many of these sites are not optimized to rank high in search engines, therefore not maximizing the web traffic the site could be getting. In fact, most businesses today are not using the internet to its fullest potential! By using certain keywords and meta tags, this will help your site rank higher and have more recognition than sites that don’t.
SEO is a very important aspect for a business in order to maximize its online presence, and helping you build your brand!
Freelancers Are More Cost Effective
By outsourcing your business marketing needs to a freelancer, you are eliminating having to pay for a full time employee’s salary, benefits, vacation and physical work environment.
This saves businesses time and money as you are only paying for a specific project/projects. Ongoing monthly projects can be set up and payment plans negotiated as opposed to paying an employee a year’s salary.